Our technology
about us

We’re not just your accountant – we’re an extension of your team.

Liam and Amy started Project Alfred (named in honour of Batman’s trusted advisor, who provided everything to make the Dark Knight's quest easier) after 23 combined years’ of accounting experience. They knew first-hand that business owners and financial decision-makers wanted more from their accountants than just compliance and annual tax planning – they wanted a financial partner who cared about growth, gave honest advice, saved them time and money, and would be there every step of the way.

Project Alfred is exactly that. We’re a team of expert accountants and bookkeepers who love using our financial know-how to help businesses grow. We relish implementing automated, streamlined processes that save people time, and take immense pride in providing transparent, honest, straightforward advice. We believe financial knowledge should be accessible to everyone, and will do everything we can to help you understand your financial position, forecast for the future, set goals, and put together an ambitious but achievable plan to achieve success.

We know how overwhelming running a business’ finances can be, and that it can be difficult to know how or what to ask. Our goal is to be the first port of call when it comes to business accounting and finance solutions. Whatever the issue or circumstances, we’re here to provide direct, uncomplicated advice – and if we don’t know the answers, we’ll connect you with someone who does. We’re always here to help.

Who is Project Alfred?

And how do we help clients


In the end, everything we do is about working with people. We believe continuous collaboration with our clients is the key to ongoing business success.


We are passionate about technology and using it to deliver greater efficiency for your business. This means we are always exploring new apps and technology that work for us and our clients.

Problem Solving

We thrive on finding solutions to even the most complex problems, and never limit ourselves to doing things as they’ve always been done. Our approach finds opportunities where others only see problems.

Our Values


We pride ourselves on providing honest advice and feedback. If we need to have a difficult conversation, we will. It might not be the happiest news, but we always put a priority on making the right business decisions.


We believe in doing things the right way, not only from an accounting perspective but from a moral standpoint as well. An ethical approach to business, tax and financial services informs everything we do.


Everyone should have access to sound financial knowledge. We help you and your business to better understand financial systems, and how being informed allows you to make better financial decisions.


We value the connections we create with our clients, and so we are approachable and accessible at all times. Our team is always on hand to answer your questions and are with you every step of the way.

Tailored Solution

We understand that our clients are all at different points in their business journeys, and so have different priorities as well. We provide tailored accounting services that are designed to match your needs wherever you are in your journey.


The Project Alfred team is built on a wide range of worked experience and practical knowledge. We are registered with the Tax Practitioners Board, and are members of the Association of Chartered Accountants and the Tax Institute.

Ready to get started?
Book a free discovery call
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